One of the many challenges that independent game developers face is getting their name out there. Big companies and publishers want to use your creativity to rack in some serious cash, all the while leaving you with very little. For most people, artists and otherwise, expose won’t feed their kids, or pay their rent. So how does someone break past this money barrier? There are two things I discovered that I would like to share.
Don’t underestimate the power of networking. When people DM me on twitter I make it a point to get back to them, even if they are trying to sell me their services. The main point of this is your exposure. If a you tuber really wants you to look at his or her videos, you should do it and let them know what you think. (politely of course.) They are going to remember you and want to help you later on.
To share a personal experience about this, I was lucky enough to meet a youtuber who directly asked me if he could play and do a video for my game. So a huge thank you is in order for Mr.WobblyFootGamer, who did a gameplay video for Knight Guy and helped me share Knight Guy with so many of you. In turn I shared the heck out of his video and channel. Now two creative professionals just helped each other get exposure for little more than our time. That’s the key people, as artists, professionals, and people we have to be willing to help each other out. I got the video post for your viewing pleasure.
The second thing I learned is try new avenues for exposure. The established social medias are great, but take a chance on a start-up. On traditional social media like twitter and facebook, your message is lost in the cacophony of tens of millions of users world-wide posting what they are eating today. Don’t be afraid to branch out and stand out.
Recently I came across an industry connection service for indies called Likemindedd. It’s new and I will see how this works but I am excited that people are trying new things and creating new places to discover great indecent treasures. Here is a link to my project on Likemindedd if you want to check it out.
and here is the link if your interested in putting your project up on Likemindedd,
Alright guys and gals, thanks for reading. Happy Friday and I hope you all have a safe and fun weekend. Keep doing what you love, I know I will. 😀